Cup Design

1. How do you believe your design relates to the corporate Identity of your company?

I believe my cup relates to the corporate identity of the company and adds diversity.

1. How does your cup portray the “holiday”?

It has candles around the bottom, along with stars of David and the phrase “Happy Hanukkah.”

1. Do you think that the company you designed for would really use your cup? Why or why not?

I think that Starbucks should definitely use my cup because it fits the holiday theme and ia pleasing to the eye.

1. What makes your Cup Unique and Different?

My cup is unique because it is a Hanukah cup as opposed to a Christmas cup and targets the Jewish part of the population.

1. Describe the process in which you took to create the cup? (From beginning to end)

First, I began by making the entire cup blue to get a holiday feel. Then, I designed candles using the pen tool. After, I made 9 candles because there are 8 candles in the menorah for the 8 days of Hanukkah and one extra known as the helper candle. Next, I altered the color of my Starbucks logo to yellow because it resembles gelt, a chocolate candy eaten during the holidays. After, I centered the logo and surrounded it with stars of David. Finally, I wrote Happy Hanukkah in a hand written font.